I Know You Will Get Caught

Project: I Know You Will Get Caught
Client: States of Jersey Police
Deliverables: Campaign, Design, Video and Animation

Being tasked with developing and creating a campaign about consent and busting myths about rape was both a challenging and sensitive task for our creative team. It was a collaborative approach from the start not just with the States of Jersey Police, but with all stakeholders including community groups.

Watch this from Acting Superintendent, Alison Fossey:

As part of the campaign, we produced posters and beer mats that were placed in bars and clubs during the campaign, and artwork for select outdoor advertising including van livery, large posters in car parks and an animation for a digital clock tower on the high street to raise awareness and send a powerful message – “I know you will get caught.”

What our client said

The States of Jersey Police has worked extensively with Freedom Media over the past 5 years to raise public awareness of sensitive issues such as domestic abuse, child sexual exploitation and rape. The campaigns were, from concept to execution, innovative and engaging. The successful campaigns delivered a significant level of social media traffic, reaching not only a local audience but a global one, and most importantly they delivered on time and on budget.