Project: The Jersey National Park is…
Client: Jersey National Park
Deliverables: Brand, Design, Video and Website
We created a brand reflecting the key elements of the Jersey (coastal) National Park; the sand, the land and the sea. We chose a natural colour palette to complement these 3 elements and a graphic icon that could be used as a stamp. We gave it a vintage treatment to reflect the natural character of the Park.
Raising awareness of the Jersey National Park and highlighting its year-round appeal and diversity to visitors and locals alike was the aim for this video.
We created a series of seasonal videos to showcase the Park’s beauty and changing characteristics at each time of year. We used drone footage as well as cameras on the ground to capture dramatic and unusual viewpoints of the granite rocks, sand dunes, grasslands, cliff paths, harbours, castles and coves.
The videos were used on social media, boosting engagement and page likes and they were also played on a screen in airport arrivals to target tourists as they landed in Jersey. The films have also been used at local festivals held in the Park.
We created a new website to showcase all the things to do within the Park. We built an interactive map with filters for people to search by the things that were of specific interest to them, using plenty of stunning photography for visual appeal.