Project: The First Names Great Big Bake
Client: First Names Group
Following the success of 4 years of making much loved and hotly anticipated Christmas videos, we were tasked with the challenge to change up the format once again and come up with a new idea for the global organisation. It needed to be inclusive at all levels, relatable across all jurisdictions for staff and intermediaries alike and live up to the high expectations that had been established in previous years.
We filmed a ‘Bake Off’ parody video, with staff at all levels and from a variety of jurisdictions competing to be star baker. This allowed for some in-jokes to be used, while being relatable to the wide audience.
The video was used as a mechanism for raising money for First Names’ chosen charity while spreading Christmas cheer and boosting staff morale. This had a positive impact on many levels, from CSR to brand awareness to external relations and staff engagement. It was another huge hit on social media.