Project: Brand Refresh
Deliverables: Brand, Design and Animation
International trusts and corporate services provider, Equiom, chose us to produce a brand refresh that would reflect their breadth of services and office locations, with the potential to support future growth due to continued expansion.
We set out to, first, understand the business via various workshops and surveys before working closely with their senior team on positioning and messaging that would inform the new look and feel. The design needed to incorporate their tagline ‘guiding you forward’, and we developed ‘the Equiom way’ messaging using a mix of striking new imagery and illustrations to represent this visually.
This design and messaging was then produced and rolled-out across all brand elements including a new website, brochures and other key collateral, a brand explainer video and various event promotional material. We closely project managed the process together with their marketing team delivering the new brand on time and within budget.