Project: #ProudOfYou dog poo pick up campaign
Client: eco active
Deliverables: Campaign, Design and PR
We were asked to create a campaign that would raise awareness of the problems and dangers caused by dog poo to humans, animals and the environment; promoting the core message of “bag it and bin it”.
All activity needed to be sustainably responsible and resources would have a minimal negative impact on the environment, be sourced ethically and, where possible, locally. The campaign was also required to demonstrate ‘value for money’ to the Environment Department, eco active and the taxpayer by assessing the impact, results and momentum of the campaign against a small budget.