Animation, Brand, Illustration, Marketing, Video
The main objective was to promote positive social and environmental change in Jersey through a targeted, engaging, coordinated and integrated 6-month marketing campaign, that would significantly reduce the amount of dog poo across the island, and positively influence the minority who are not picking up after their dogs. We were asked to create a campaign that would raise awareness of the problems and dangers caused by dog poo to humans, animals and the environment; promoting the core message of “bag it and bin it” and that normal bins suffice.
It was vital that all activity would be sustainably responsible and resources would have a minimal negative impact on the environment, be sourced ethically and, where possible, locally. The campaign was also required to demonstrate ‘value for money’ to the Environment Department, eco active and the taxpayer by assessing the impact, results and momentum of the campaign against a small budget.
"We saw some high quality entries this year, and this campaign is a great example of our profession’s hard work over the past 12 months. This year’s winners are varied and innovative, and showcase a range of exceptional campaigns – this campaign should feel proud to be standing amongst such talented teams. "