Project: Brand refresh
Client: Le Gallais & Luce
Deliverables: Branding, design, digital marketing, website, photography, copywriting
Does your brand positioning really reflect who you are as a business? This question was the starting point for the Le Gallais & Luce brand refresh. This well-established, local law firm needed a new identity to give them a stronger presence in the market and clearly communicate what they do, how they do it and who they do it for.
We started the process by teasing out the character and attributes of the business, before identifying common themes. We then built out new key messages to differentiate Le Gallais & Luce from the competition and reflect their down-to-earth, authentic approach.
Le Gallais & Luce is a trusted, approachable, local, full-service law firm, that is perfect for everyday people, facing everyday challenges.
A law firm that’s perfect for you, your family and your business.
Your kind of law firm.
A new visual identity followed, combining traditional and contemporary typography to reflect the fact that they were founded in 1928 but are very much connected to what people need today. We shot new brand photography to be used on the website and in advertising that also represented their approachable, friendly service.
We worked with the partners, guiding them through the entire rebrand process including the redesign of all their collateral, signage, a new website and a digital campaign for launch. It was a pleasure to work with the team; they’re definitely our kind of law firm!