Project: Strategy document
Client: Jersey Homelessness Strategy
Deliverables: Design, print, PR
Homelessness. In Jersey? Yes. It’s a bigger problem than many people realise in the Island and one which is so much more than just the stereotype of a middle aged man sleeping rough. The Jersey Homelessness Strategic Board asked us to design an official document to showcase their priorities for tackling the problem of homelessness with the support of Government. It needed to stand out and break the stereotype in terms of imagery.
Branca, our Deputy Creative Director chose a unique paper stock that had never been used before, which had the feel of cardboard. It was printed in black and white for maximum impact. Silhouette outlines of faces were used for each key priority to represent the variety of people affected by homelessness. This was combined with bold typography.
It has now been distributed in public locations around the island so keep your eye out for a read (and feel) of it!