Project: Christmas Time
Client: Jersey Christmas Appeal
The most wonderful time of year? Sadly not for everyone. The aim of the Jersey Christmas Appeal is to make things a little more merry and bright for those in need by helping to raise money for presents, food vouchers and energy vouchers to see them through the festive period.
The concept was the biggest challenge and had to be handled very sensitively. How could we create an emotive video that would tug at heart-strings without showing the sad reality of what people were facing? We decided to film children talking excitedly about their favourite part of Christmas, before posing the question of what Christmas would be like without these things. The natural, reflective and innocent reactions of the children made for an incredibly moving video.
The video had a huge impact and the appeal raised more money in 2018 than it had done in any previous year.