Project: 6th Form and UCJ Prospectuses
Client: Highlands College
When young people are looking at career choices it is essential that the material that they are reading casts vision and inspires them to think outside of the box. Highlands College approached us to update their 6th Form and Degree programme prospectuses to do just this. The previous format was outdated and there was no differentiation in the collateral that they had to ensure that it was relevant to a specific audience. They also wanted to ensure that the brand and collateral matched the high standard of education and offering that the College offers.
We spent time researching prospectuses from colleges and universities in the UK and we then embarked on developing their own brand identity, unique style and layout that was fresh, relevant and that would represent them effectively. Templates for social media posts were also created to equip the in-house team to promote courses as well as designs for poster campaigns.
The feedback from young people, careers teachers, Lectures and parents was fantastic and the prospectuses have elevated brand perception and increased positive sentiment.